C4 Godzilla @ NACS 2025

Client: Skyline / Nutrabolt

For NACS 2025, I led the concept and execution of Nutrabolt’s C4xGodzilla collab: a large-scale experiential footprint designed to grab the attention of convention-goers. The centerpiece was an anamorphic LED corner wall that ran branded content punctuated by surprise & delight moments where Godzilla burst out of the screen, roaring and firing his atomic breath at passing attendees.

Alongside the main booth, we built a standalone interactive photo kiosk featuring live background removal, dropping guests into a destroyed cityscape with Godzilla looming behind them.

I directed the content across both experiences, working closely with Nutrabolt stakeholders to balance multiple franchised brands within a cohesive run of show, and partnered with Skyline’s design team to ensure the digital content felt fully integrated with the physical booth. I also led a cross-disciplinary team of VFX artists, motion designers, editors, and sound designers, while collaborating with our technical and UX teams to deliver an interactive experience that stayed on-scope and on-budget. The result was one of the most talked-about booths on the show floor, even drawing praise from competing brands.