Nissan Formula E 2025

Client: GMR

Directed content design for Nissan’s 2025 Formula E experience at the Miami E-Prix. Guests moved through a series of immersive rooms, where full-wall LED screen visuals and dynamic stage lighting celebrated the harmony between Nissan’s ARIYA and their all-electric Formula E race cars. The experience culminated with a high-octane race sim, putting fans behind the wheel of the Gen3 EVO.